• Hydroxyapatite — Not Peroxide: Unlike conventional whitening treatments that use hydrogen peroxide to bleach, hydroxyapatite physically fills micro-cracks and surface pores in enamel. Brighter teeth through repair, not chemical exposure.
• 10% Concentration — Clinically Relevant: Most consumer HAp products use 2–5%. At 10%, this formula delivers a meaningful remineralisation dose with each brushing session.
• Stain Removal Without Abrasion: The fine powder polishes surface stains from coffee, tea, and red wine without the high RDA (Relative Dentin Abrasivity) scores associated with many whitening toothpastes.
• Sensitivity Reduction: Hydroxyapatite occludes dentinal tubules — the microscopic channels that transmit pain signals from hot, cold, and sweet stimuli. Regular use progressively reduces tooth sensitivity.
• Cool Mint — Not Artificial Aftertaste: The mint formula provides genuine freshness without the synthetic sweetness or aftertaste common in mass-market oral care.
• Powder Format Advantage: No water, no preservatives needed to stabilise an aqueous formula. The powder format is inherently more stable, more concentrated, and more travel-friendly than equivalent paste volumes.

Designed for adults seeking a gentler, more considered approach to whitening — particularly those who have experienced sensitivity with conventional whitening products, or who want to actively support enamel health rather than simply mask staining.

• Sensitivity Sufferers: Those who have avoided whitening products due to post-treatment sensitivity will find hydroxyapatite a compatible alternative that reduces rather than aggravates sensitivity over time.
• Coffee, Tea & Wine Drinkers: Regular consumers of staining beverages who want to counter daily stain accumulation without aggressive bleaching intervals.
• Enamel-Conscious Adults: Anyone aware of enamel erosion — from acidic foods, diet soft drinks, or age — who wants an active remineralising agent in their daily routine.
• Minimalist Oral Care Seekers: Those moving away from long ingredient lists and SLS-heavy pastes toward cleaner, more purposeful formulas.
• Frequent Travellers: The compact powder jar format is TSA-friendly and far lighter than equivalent paste tubes — ideal for carry-on or gym bags.

Product Classification: Cosmetic oral care product. This tooth powder is a cosmetic whitening and remineralising product, not a medicinal or therapeutic treatment.

Adult Use Only: Formulated for adult teeth. Not recommended for children under 12.

Not a Medical Treatment: This product does not treat, cure, or prevent dental disease. It is not a substitute for professional dental care. Consult your dentist if you have significant sensitivity, enamel damage, or active dental conditions.

Fluoride Notice: Specific fluoride content is not confirmed in available data. Check the product label upon receipt if fluoride presence or absence is important to your oral care routine.

Allergen Notice: Check the full ingredient list on the product label before use if you have known sensitivities to mint or mineral-based ingredients.