{"product_id":"rucipello-shiny-piruna-toothpaste-100g","title":"Rucipello Shiny Piruna Tartar Control Toothpaste Hydroxyapatite 100g  - Très Elite","description":"\u003cdiv\u003e\n\u003cp\u003eRucipello Shiny Piruna Tartar Control Toothpaste with Hydroxyapatite in a convenient 100g tube delivers a dual-action dental care routine: it helps prevent tartar buildup while supporting enamel health with hydroxyapatite crystals. Formulated with sodium pyrophosphate to target calculus formation, this toothpaste is designed for everyday use and a visibly brighter smile.\u003c\/p\u003e \u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eTartar control\u003c\/strong\u003e: Sodium pyrophosphate compounds interfere with mineralization on the tooth surface, slowing the formation of tartar (calculus) and reducing rough, plaque-prone areas.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEnamel care with hydroxyapatite\u003c\/strong\u003e: The bioactive hydroxyapatite minerals bond with the enamel, helping to remineralize micro-scratches and create a smoother, more resilient surface that resists future staining.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhat makes it unique\u003c\/h3\u003e\n\u003cp\u003eUnlike standard pastes that rely solely on basic cleaning agents, Rucipello Shiny Piruna combines a proven tartar-control agent with a biomimetic enamel mineral to deliver measurable, real-world results: less visible tartar buildup, smoother enamel texture, and a brighter-looking smile over time.\u003c\/p\u003e \u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eAdults and older teens who want stronger enamel and better tartar management in daily brushing routines.\u003c\/li\u003e \u003cli\u003ePeople who notice early tartar formation or rough patches along the gumline who seek a targeted solution without sacrificing flavor or comfort.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eUsage and tips\u003c\/h3\u003e\n\u003cp\u003eFor best results, brush twice daily for two minutes, using gentle, circular motions. Spit out the foam and rinse well. Avoid swallowing. Not intended for children under 6 unless advised by a dental professional. Pair with regular flossing and routine dental check-ups for optimal tartar control and enamel health.\u003c\/p\u003e \u003ch3\u003eExpected benefits\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eReduction in new tartar buildup on treated surfaces over time.\u003c\/li\u003e \u003cli\u003eSmoother enamel texture that can feel cleaner after brushing.\u003c\/li\u003e \u003cli\u003eA brighter-looking smile achieved through enamel-friendly care, without relying solely on harsh whitening agents.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSize: 100 g\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rucipello","offers":[{"title":"Default Title","offer_id":43168545046564,"sku":"7704896215","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2281\/7497\/files\/product_images_1725264333.38d82159b9a6be7e15d6a8d504a5791f1768574342_8d58a133-058e-4027-bdee-ef01d7be3096.jpg?v=1768574511","url":"https:\/\/www.treselite.com\/products\/rucipello-shiny-piruna-toothpaste-100g","provider":"Très Elite","version":"1.0","type":"link"}